Going back to the root of healthy living...

 

GEN根 is a word that holds several meanings relating to health and life that we believe in. Taking a play on the pinyin of "root", GEN means...

 根 (Root): Going back to the root and tradition of healthy living by adopting a good lifestyle and diet habits. Drawing close to nature, regularity, eating wholesome foods was the wise adage that leads to longevity.    

跟 (Follow): Along with us on this journey towards health empowerment through better understanding and knowledge of your health

耕 (Cultivate): Health like how you would grow a tree. Just as a seed requires abundant sunlight, natural nutrients, patience, and care to grow into a sturdy tree with abundant fruit, we believe this holds true for health as well.

更 (More): Our ultimate goal is to inspire and equip you, and the community with the knowledge and principles to a healthy life so that you can be the best version of yourself

 

Our Vision

To see a world where individuals attain longevity and vitality through holistic natural methods.

 

Our Mission

To provide curated healthy foods to those who are on their journey to seeking longevity and vitality

 

Our Purpose

We exist to share with the world a natural alternative to longevity

 

Our Values

Empowerment

Knowledge is power. We want to make the education behind our products known to the consumer so that they can be empowered to make the right choices for their health and wellbeing

Tradition

We believe in the wisdom of old which still hold relevance in today's modern context. We want to show how tradition is relevant in contemporary lives, through TCM principles and philosophy.

Community

Journeying along with health seekers to build a supportive community of like-minded individuals

Honesty

To have honesty in our offerings and dealings

Health

The health of our community is the reason for our existence. We work towards the wellness of our community